TIM HORTONS

From launching new products to moving into American neighbourhoods. Here are just a taste of the ways we educated shoppers on all the wonderful things Tims has to offer.

Jessica Tobin: Writer/Concept
Lindsay MacDonald: Art Director
Scott Park & Phil Smith: Creative Directors

Some of the very first work I did for Tim Hortons, was to figure out the best way to introduce our iconic Canadian brand to our American friends - in their language.

To encourage purchase of gift cards, we created themes designed to make guests think about a teacher or new graduate while they’re ordering.

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Here are some examples of how we encouraged shoppers to choose Tims over the competition during busy shopping occasions.

What’s a BBQ without the condiments?
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