royale’s CSR Initiative

Paper products is an incredibly hard category to compete in, even when you’re a socially responsible Canadian-made brand. That’s why we helped Irving develop an initiative that helped Canadians see that they truly cared about making all Canadians’ lives a little more comfortable - including the four-legged ones.

Jessica Tobin: Writer/Concept
Lindsay MacDonald : Art Director
Scott Park: Creative Director


THe Home for every pet project

From the strategic three year plan to ideation, to swapping ROYALE’s iconic on-pack kittens with adopted cats and dogs, to developing the campaign guidelines to help everything run smoothly between our multiple partner agencies; we’ve been helping Canada’s shelter animals find joy and comfort in forever homes since 2020.

We won more shelf space in all of Canada’s major retailers (including in their online channels) while winning in the hearts and minds of Canadian consumers.