Public Mobile Fest
Public Mobile keeps rates low by not offering unnecessary extras. They don’t sponsor big sports teams, concerts, or events - and they don’t make consumers pay for physical retail spaces either.
Just off the launch of their new campaign, we were tasked to execute a free music festival and fake mall kiosks to educate Torontonians on Public Mobile’s “Less For Less” messaging.
To keep the brand true to their word of not purchasing physical spaces, we turned their music festival into a mobile one and developed kiosks that could be anywhere at anytime.
The Public Mobile Fest stage travelled the city delivering pop-up performances in Toronto’s busiest neighbourhoods, and Kiosks roamed the streets promoting the concerts through giveaways that tie back to Public Mobile’s key messaging.
Public Mobile Fest was so successful that we had no choice but to give the people what they wanted - added tour dates.
Jessica Tobin: Writer/Concept
Emily Hill: Art Director/Concept
Creative Director: Carlos Garrivito
