Nissan CFL Partnership
As the official vehicle and proud supporter of the CFL for more than a decade, Nissan is passionate about football, and they know that great football beings way before the pros.
Utilizing their dealer network and their CFL partnership, Nissan created the Nissan Kickoff Project - a program dedicated to supporting and amplifying high school football through monetary things like program donations and new equipment, and experiences like school Pep Rallies, Friday Night Lights Games and one-on-one coaching from CFL greats.
The Nissan Kickoff Project has been successful in not only inspiring and enabling young men to play the game they love, but also in providing incredible brand sentiment and increased purchase consideration amongst Canadians.
For the past four years, we’ve been traveling to schools, dealers and CFL Game Days across Canada, amplifying the Nissan Kickoff Project and Nissan’s CFL partnership, rallying fans through activations, experiences and contests leading up to all the events Nissan hosts at The Grey Cup Festival and the Grey Cup.
Every year, we begin big and end even bigger. We bring grassroots football to the Grey Cup and turn football fans into Nissan enthusiasts.
Jessica Tobin: Writer/Concept
Emily Hill: Art Director/Concept
Noel Naguiat: Art Director/Concept
Nick Kopa: Designer
Kevin Burke: Producer/Director
Mark Harrison: Creative Director
Graham Lee: Chief Creative Officer
