Manulife Wellness Park
Back as the title sponsor of the Ride for Heart (after a 30-year absence), Manulife was looking for an agency that would bring their message of physical, mental and financial wellness to life in an authentic way that would also stand out.
The Ask:
Build an engaging activation space within the Enercare Centre that demonstrates how Manulife cares about Canadian’s overall wellbeing.
The Answer:
We brought the outdoors inside by building the Manulife Wellness Park and filled it with ways to play, enjoy healthy food, share their accomplishment and have fun.
Jessica Tobin: Writer/Concept
Emily Hill: Art Director/Designer/Concept
Carlos Garivito: Creative Director
