LG G6 Toronto Launch event
To unveil LG’s newest smartphone in Canada, we engineered a night of entertainment that could only fully be enjoyed through the phone. Gallery labels instructed guests on ways to use the phone to interact with the different installations around the venue - each one educating a unique phone feature.
Insta-worthy food, interesting interactions and a surprise reveal (Dragonette closed the show) came together as an evening worth tweeting about.
A little bird told us it must have been an incredible time - #LGG6IX trended #3 IN CANADA and #1 in TORONTO.
Jessica Tobin: Writer/Concept
Emily Hill: Art Director/Concept/Design
Jeremy Burgin: Creative Director
-signage -
-phone beacons -
-Gallery labels -
LG G6 at OSHEAGA
Historically, brands at Osheaga use bright and bold colours to stand out, and end up getting lost instead.
Inspired by the new G6 phone, we gave LG a striking space that wouldn’t break the bank, and within it, multiple opportunities for festivalgoers to embrace their creativity.
Our Art Deco / Boho-styled environment mimicked the phone’s sleek metallics and multiple touchpoints within the activation gave consumers the opportunity to learn phone features and use the G6 to capture moments from the festival.
Despite the periodic rain and fog that weekend, long-line ups and renewed inventories proved that festivalgoers were happy to shine-on with LG.
Jessica Tobin: Writer/Concept
Emily Hill: Art Director/Concept/Design
Carlos Garavito: Creative Director
