Canopy Growth Retail
I had the privilege and pleasure to be the voice of Canopy Growth’s brands while still navigating how to legally provide recreational cannabis in the retail space. Challenges were daily, laws changed by the hour, and every moment was an incredible opportunity to help trailblaze cannabis advertising in Canada.
Here are a few of my favourite examples of how we opened stores, encouraged green thumbs, educated Budtenders and started introducing the idea of cannabis occasions to Canadian shoppers.
Jessica Tobin: Writer/Concept
Oliva Chow, Trevor Lo, Carlos Lopez, Caitlin Baynton: Art Directors
Michael Katzikowski: Creative Director
When opening a new store, it’s important to say a big friendly Hi. to the new neighbourhood.
Here’s how we prompted Canadians to start exploring different cannabis products and formats for upcoming occasions.
What’s a BBQ without the condiments?
These free Father’s Day cards had a pop-out perf that fit a pre-roll perfectly, so our shopper could let Dad spend Father’s Day his way.
Finish a day of downhill with a night high.
A card game designed to make educating Budtenders on the plethora of new cannabis brands and offerings a bit more dope.
Study with focus, without irritating your dormmates.
Worth mentioning that when Snoop Dogg saw our work for his brand he said it was “Chronic”…. followed by some other really cool Snoop lingo.
The new soft gel format is discreet, aroma free and perfect for any occasion.
2018 saw a greener Halloween.
The winner’s podium in this poster also became the way we displayed the products in-store.
For the cannasseurs who prefer to grow their own, some handy tips to keep… handy.