AIR MILES SMILE BOOTH

To remind Collectors that life is “Better Together” with AIR MILES – we created the world’s first prize machine powered by smiles. Collectors flashed their card with a grin, and Smile Booth’s custom object recognition technology would detect their info and dispense a prize.
The smiles were simultaneously shared on social media, and in key markets their photos were displayed on OOH digital super boards in real-time. 
Our three month-long campaign evolved with the addition of new Smile Booths to include seasonal programming and a never-ending way to engage Collectors across the country. 

Jessica Tobin: Writer/Concept
Noel Naguiat: Art Director/Concept
Graham Lee: Chief Creative Officer