AIR MILES MARVEL MANIA
For the first time ever, Marvel Micropopz were coming to Canada courtesy of AIR MILES. These micro-sized Marvel characters were packaged in blind bags and AIR MILES card holders had the opportunity to collect the limited-time set of 16 by swiping their card at Partner locations.
To get Canadians excited (and swiping in-store), we created a campaign that asked consumers to discover all the different ways to play with them by taking the Micropopz challenge.
A radio, in-store, and social campaign ran as our travelling play zone stopped at Partners and events like ComiCon. Marvel Challenge City invited families (kids & kids at heart) to step into a mini-superhero world to see what the team of 16 superheros were capable of.
Challenge City Marvel Micropopz flew across skyscrapers, scaled city walls, stopped numerous calamities and plastered smiles on kids faces.
Jessica Tobin: Writer/Concept
Emily Hill: Art Director/Concept
Creative Director: Carlos Garrivito
